With “Social Networking” and “Web 2.0” becoming household terms these days, it’s no surprise that Protect-A-Bed elected to host its Bed Bug Q&A on Twitter.com. On June 23rd, 2009, Protect-A-Bed, the nations leading manufacturer of bedding protection and bed bug mattress encasements, invited entomologists Richard Cooper and Jeff White of Bed Bug Central to answer user generated questions about bed bugs.
If you are not familiar with Twitter, you should be. Twitter has quickly become the new face of Public Relations and marketing for businesses and brands that want to leverage a free, easy-to-use technology. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?
During this Q&A, Rick Cooper and Jeff White answered users questions about bed bugs via @protect_a_bed, ranging from “How should I inspect a hotel room for bed bugs?” to “With heat, what temperature is required to kill bed bugs?” Sounds simple enough, but try answering that in 140 characters or less! It’s not as easy as it sounds, but Rick and Jeff did a great job in answering the questions and providing great internet resources that are available for bed bug information.
isit search.twitter.com for a full recap and transcript of the event. You can also follow @bedbugcentral on twitter, and stay up to date with all the latest news, R&D and bed bug products – in 140 characters or less.